About the author: For the past 12 years, Aptitude Research founder Madeline Laurano’s primary focus has been talent acquisition. Her work helps companies both validate and reevaluate their strategies and understand the role technology can play in driving business outcomes. Madeline has held research roles at Aberdeen, Bersin by Deloitte, ERE Media, and Brandon Hall Group. She is a frequent presenter at industry conferences.
Sales Enablement is a common practice for many organizations. CSO Insights found that over 60% of companies are focused on Sales Enablement because it leads to two-digit improvements for quota attainment and win rates. Sales Enablement gives companies the right tools and the right data to help them achieve their goals.
The same principles can be applied to talent acquisition. Organizations that leverage a Recruiting Enablement practice see improvements such as overall efficiency and quality of hire. Recruiting Enablement takes the guesswork out of talent acquisition and gives companies the tools and the data they need to drive success. The phrase was first conceived by Talent Attraction, Candidate Experience & Recruiter Enablement Leader Holland Dombeck McCue of Delta Airlines. According to Aptitude Research, 72% of talent acquisition leaders said using data to automate decisions is a priority this year.
It sounds simple, but unfortunately, most companies still operate with a reactive recruiting model and don’t understand the benefits of Recruiting Enablement. As companies are responding to today’s global change and interested in re-evaluated their processes and investing in more effective solutions, Recruiting Enablement is a great place to start. I am excited about a new study from Aptitude Research and Oleeo that provides clarity on Recruiting Enablement and how it helps companies become more strategic in talent acquisition efforts.
Here are some of the benefits we found in this research:
Improving Quality of Hire:
Recruiting Enablement, as a practice, provides a standard for companies to define, measure, and track quality of hire. It automates workflows to lift the administrative burden placed on talent acquisition, allowing recruiters to focus on more strategic endeavors. Recruiting Enablement technology also uses AI and machine learning to rank candidates on better decision criteria such as soft skills, potential, and the likelihood of offer acceptance.
Recruiting Enablement can help companies expand their talent pools, de-bias job descriptions, reduce bias from decision-making, and personalize content to support diversity and inclusion efforts.
Lift the Administrative Burden:
A practice of Recruiting Enablement can automate these tasks and create workflows to let recruiters focus on the aspects of their job that create more value for the organization. Recruiting Enablement also ensures that candidates have a simple, intuitive experience. According to Aptitude Research, 1 in 3 companies state that the application process takes over 30 minutes.
Enabling Data-Driven Decisions:
According to Aptitude Research's 2019 talent acquisition study, 67% of talent acquisition and HR professionals are not providing hiring managers with the right data to make decisions, and only 32% of senior leaders are confident in the data that they have available to make decisions. Recruiting Enablement can help companies be consistent about the use of data to inform decision making and give insights to hiring managers beyond the resume.
Recruiting Enablement requires companies to rethink their approach to talent acquisition and focus on a strategy for more consistent processes and technology. It provides benefits beyond efficiency and helps companies improve quality of hire, reduce bias, and create more alignment with hiring managers and talent acquisition.