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The Untapped Diversity Recruitment Tactic: Targeting Niche Talent

Jeanette Maister January 31, 2018
WCN-24

As a recruiter, you understand the significance of hiring the most talented employees you can find. Unfortunately, every other recruiting professional has the same goal, making it increasingly difficult to stand out from the crowd. The best candidates are off the job market within 10 days according to OfficeVibe. This is especially true in the world of diversity recruiting. In this competitive niche of diverse talent acquisition, are there any ways to stand out from the crowd?

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Diversity: The Buzzword of Recruitment

Recruiting diverse talent has become a major trend among hiring managers across the world, and for good reason. This can make it seem overwhelming to find your own diverse talent, but don’t lose hope yet! Fortunately, there isn’t a ‘one-size-fits-all’ definition of a diverse workforce. According to Chron, “Diversity has to do with more than race or ethnicity. Diverse workplaces are composed of employees with varying characteristics including, but not limited to, religious and political beliefs, gender, ethnicity, education, socioeconomic background, sexual orientation and geographic location.

What does this mean for you? Well, it means you have the opportunity to think about diversity recruiting from a different angle than the majority of recruiters. Many recruiters focus on the more common diversity metrics such as ethnicity or gender, but fail to recognize certain niche talent pools.

Stand Out From the Crowd

What does it mean to recognize niche talent pools? Well, it’s similar to finding a diamond in the rough. Instead of giving your attention to general diverse talent, shift your focus to niche talent pools - regardless of their level of diversity. The benefit of looking at diverse hiring from this altered perspective is that you are much more likely to find a talent pool that others have overlooked. Here’s an in-house example of how we’ve shifted focus to niche talent pools instead of generalized diverse talent.

For us at Oleeo, we’ve done this by helping mothers in the Scarsdale area find flexible work specifically tailored to their needs, while also maximizing job satisfaction. This a way of shifting your hiring efforts from ‘women’ to a much more tailored demographic - new mothers. The key is finding segmented talent that will provide opportunity for your company as well as benefiting these untapped talent pools. Below are a few of the benefits of niche recruitment.

Did you know the 2 key obstacles to growing your workforce are a shortage of candidates and lengthy hiring practices? It isn’t just the difficulty in finding and connecting with candidates that’s causing recruiters problems, lengthy hiring processes are adding to the difficulty, according to a recruiter sentiment study. Below are a few of the benefits of niche recruitment.

Benefits of Niche Diversity Hiring

While there are many benefits to meeting diversity requirements through niche talent pools, here are three of the most significant. First and foremost is the increased efficiency of the hiring process. As most recruiters know, the broader your talent pool, the longer it takes to find the most talented applicants. The advantage to hiring within niche talent pools is that there are far fewer applicants, leading to a streamlined and focused hiring process.

The ability to create focused job criteria is another huge benefit to niche recruitment. The average time it takes to fill a given position is 42 days, but this doesn’t have to be the case. Typically, a wide variety of applicants is due in part to the generalization of your job requirements. Hiring niche talent requires you to focus on what you’re looking for in applicants, which instantly removes the unqualified and less than desirable applicants. This leads to the next benefit.

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Knowledge is important, and focusing your talent search will inevitably lead to more knowledgeable and talented applicants. The search for niche talent gives you the opportunity to find the most skilled individuals in your industry, leading to an increase in valuable perspectives for your company. This gives you the ability to reach your target audience like never before.

To conclude, there are many advantages to niche hiring that will deliver results faster than expected. Do you implement searching niche talent pools in your recruitment process? Not sure where to start? Check out these 5 Diversity Recruiting Metrics!

diversity metrics