Recruiting Enablement Blog



The Latest Trends to Boost Your Next High-Volume Recruiting Event

Jeanette Leeds Maister October 4, 2018

Your recruiters have a plan in place, but it’s never easy to stand out in a crowd at high-volume recruiting events. Read the latest trends and make your recruiting event management more successful than ever:

During the Event

Trend #1: Have a Mobile Application On Hand

Using an events mobile app, can help your talent acquisition team manage recruiting events on the go. According to the State of Mobile Event Technology Report, 91% of event planners have seen a positive return on investment from event management apps. Gone are the days of the business card fishbowl. Today’s recruiting events offer mobile devices integrated with HR technology, so crucial pieces of information don’t get lost.

    • If you have a link for participants to use on their phone, you have the information to retarget them.  In addition, by giving candidates the ability to use their own device, companies can provide a stronger, more engaging experience for them.
    • By entering their information at the event, your system can go to work matching and using predictive analytics right away, so you can identify top talent and accelerate them using a high touch experience.
    • Having complete records of a candidate’s information allows you to tag them with special notes you might otherwise forget.
    • Intuitive self-service tools can give candidates control and free up booth attendees to focus on conversations.
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Did you know that SHRM found that 60% of applications are abandoned when they are filled out on a mobile device? Avoid candidate attrition by offering quick and easy guidance through your process. Leverage social platforms as a way of speeding up the application process. Break your application process into smaller, bite-size chunks for a more mobile-friendly experience and greater candidate engagement.

Another bonus for busy recruiters is by having candidates place their information into an app, they can easily sift through the hundreds of applications they’re likely to receive at an event much faster than manually sifting through resumes, CVs or business cards. AI tools can also help focus recruiters’ attention on top talent first.

Glassdoor found that 69% of active job seekers are likely to apply to a job if the employer actively manages its employer brand. The tools and solutions you use are a direct reflection of your company, your brand and even your culture. Integrating intelligence-based recruitment is a surefire way to make your process easier and see the best results when it comes to recruiting and hiring that new talent.

Trend #2: Candidate Segmentation

Researchers have found 86% of HR professionals believe recruiting has turned into recruitment marketing. Much like creating customer personas, companies must begin making candidate personas to help with candidate segmentation. As with any hiring initiative, implementing a recruiting event strategy requires a deep understanding of the unique candidates you will be meeting. Whether you’re targeting a diverse segment, a specific veteran group or college students, it’s crucial you have an idea of the values they hold and the messaging that will resonate best with them. Additionally, you should have an idea of how they want to communicate with your recruitment team.

Candidate segmentation steps:

  1. Identify the key individuals and groups that you will be interacting with who have the skills you want to acquire.
  2. Build a profile or persona of your current employees and top candidates to use as a guide in messaging. Hint: Using your top performers will make this a more discerning baseline!
  3. Research challenges and learn the barriers of the specific group and address these with company policies and messaging. This could mean adjusting how you communicate benefits, photos on career sites or which company programs you highlight.
  4. Build relationships with individuals and groups that represent the candidate segment to better understand what resonates with them. While you may not always hire these people right away, they can be great resources to understand where your messaging is right on target and which elements should be changed or eliminated altogether.
  5. Develop partnerships through your firm to benefit specifically targeted talent pools to show candidates your firm’s support. Whether you decide to underwrite a specific scholarship or sponsor a series of events the group is holding, ensure you speak with them about what this alignment means and how you anticipate being involved.
  6. Eliminate or minimize barriers that may prevent your candidate segment from applying to the position. For example, if you’re targeting working mothers in an industrial area, check to ensure public transportation is available, focus on local school schedules and alter shifts if they conflict with either or your target talent pool will potentially feel unsafe. If you cannot alter schedules, consider providing safe transportation or a childcare subsidy.
  7. Offer specific services and resources that align with the issues and interests of the candidate segments. In the example above, a company shuttle for late-night workers, or subsidizing a local after-school program could be the difference between an engaged and loyal workforce and severe turnover and retention issues.

Identify prominent trends in the segmentations you’re targeting, then address how your company solves for these within your recruitment messaging and include these in follow-ups to attendees. From there, you can select where to attend or host your candidates.

Trend #3: Integrate Augmented & Virtual Reality

By next year, there will be 171 million virtual reality users. With that many users, implementing this technology at your events is a must. Virtual reality (VR) and augmented reality (AR) are technologies that have been applied to everything from video games to real estate, so it’s no wonder the recruiting industry has started adapting their own uses. These two forms of digital experience can both garner interest in your upcoming event and enhance the candidate experience and your employer branding during.

For example, creating a VR tour of your company’s offices will help potential applicants place themselves in the environment they might work in. It is a great way to show your candidates a virtual tour and also a day in the life of employees at your company.

Companies are also using AR and VR technology to impart meaningful employment to future employees. In many cases, it’s hard to show the impact of work within a cafeteria or hotel (where many events are held), but if an agricultural giant can show how modified crops are helping to feed those in need or a mutual fund can “offer a tour” through the high-tech investments they support, prospects are more likely to understand how their work will impact the world around them.

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This technology can also help career event attendees see company benefits like corporate philanthropy initiatives, what work from home looks like or meet with their future colleagues across the globe!

Because AR can use mobile location technology, it is a great tool for day-of attendees. For instance, your team can build a geolocation social app filter for an in-house event which will allow attendees to share their experience with followers in an engaging way. Or, even an interactive map can help candidates easily find your location within the event space.

Trend #4: Social Media at the Event

Social media can be used at all stages of recruiting events. With 92% of companies tweeting at least once per day, Twitter has become a great way to advertise and promote. 68% of adults use Facebook, making it the most popular social media platform by far, with Instagram second at 21%. How can you use these platforms at the event?

  • Facebook and now Instagram allow you to livestream video, so streaming speakers or contests at your event can help generate attention to your booth and social media channels.
  • Creating a catchy hashtag can help boost awareness and engagement during the event as well which can then be used across Twitter, Facebook, Instagram and even LinkedIn.
  • If you are promoting a sweepstakes contest or giveaway at your booth, you can announce your winners via social media during the event or let attendees know how they can enter.
  • You can utilize Snapchat by creating and sponsoring specific geofilter for attendees to use and share at the event.

Want to read all the recruiting event trends to get you ahead of the competition? Download our full report “Top Recruiting Event Trends to Leverage in Hiring Quality Talent!”

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