Your recruiters have a plan in place, but it’s never easy to stand out in a crowd at high-volume recruiting events. Read the latest trends and make your recruiting event management more successful than ever:
Using an events mobile app, can help your talent acquisition team manage recruiting events on the go. According to the State of Mobile Event Technology Report, 91% of event planners have seen a positive return on investment from event management apps. Gone are the days of the business card fishbowl. Today’s recruiting events offer mobile devices integrated with HR technology, so crucial pieces of information don’t get lost.
Did you know that SHRM found that 60% of applications are abandoned when they are filled out on a mobile device? Avoid candidate attrition by offering quick and easy guidance through your process. Leverage social platforms as a way of speeding up the application process. Break your application process into smaller, bite-size chunks for a more mobile-friendly experience and greater candidate engagement.
Another bonus for busy recruiters is by having candidates place their information into an app, they can easily sift through the hundreds of applications they’re likely to receive at an event much faster than manually sifting through resumes, CVs or business cards. AI tools can also help focus recruiters’ attention on top talent first.
Glassdoor found that 69% of active job seekers are likely to apply to a job if the employer actively manages its employer brand. The tools and solutions you use are a direct reflection of your company, your brand and even your culture. Integrating intelligence-based recruitment is a surefire way to make your process easier and see the best results when it comes to recruiting and hiring that new talent.
Researchers have found 86% of HR professionals believe recruiting has turned into recruitment marketing. Much like creating customer personas, companies must begin making candidate personas to help with candidate segmentation. As with any hiring initiative, implementing a recruiting event strategy requires a deep understanding of the unique candidates you will be meeting. Whether you’re targeting a diverse segment, a specific veteran group or college students, it’s crucial you have an idea of the values they hold and the messaging that will resonate best with them. Additionally, you should have an idea of how they want to communicate with your recruitment team.
Candidate segmentation steps:
Identify prominent trends in the segmentations you’re targeting, then address how your company solves for these within your recruitment messaging and include these in follow-ups to attendees. From there, you can select where to attend or host your candidates.
By next year, there will be 171 million virtual reality users. With that many users, implementing this technology at your events is a must. Virtual reality (VR) and augmented reality (AR) are technologies that have been applied to everything from video games to real estate, so it’s no wonder the recruiting industry has started adapting their own uses. These two forms of digital experience can both garner interest in your upcoming event and enhance the candidate experience and your employer branding during.
For example, creating a VR tour of your company’s offices will help potential applicants place themselves in the environment they might work in. It is a great way to show your candidates a virtual tour and also a day in the life of employees at your company.
Companies are also using AR and VR technology to impart meaningful employment to future employees. In many cases, it’s hard to show the impact of work within a cafeteria or hotel (where many events are held), but if an agricultural giant can show how modified crops are helping to feed those in need or a mutual fund can “offer a tour” through the high-tech investments they support, prospects are more likely to understand how their work will impact the world around them.Are you looking for the next best thing when it comes to #recruiting events? Discover the current & upcoming trends & how you can improve to nurture your best candidates today!Tweet this!
This technology can also help career event attendees see company benefits like corporate philanthropy initiatives, what work from home looks like or meet with their future colleagues across the globe!
Because AR can use mobile location technology, it is a great tool for day-of attendees. For instance, your team can build a geolocation social app filter for an in-house event which will allow attendees to share their experience with followers in an engaging way. Or, even an interactive map can help candidates easily find your location within the event space.
Social media can be used at all stages of recruiting events. With 92% of companies tweeting at least once per day, Twitter has become a great way to advertise and promote. 68% of adults use Facebook, making it the most popular social media platform by far, with Instagram second at 21%. How can you use these platforms at the event?
Want to read all the recruiting event trends to get you ahead of the competition? Download our full report “Top Recruiting Event Trends to Leverage in Hiring Quality Talent!”