Although they are quick, easy and efficient, digital technologies are scrubbing one important aspect of the hiring process away: personal connection. Veteran hiring managers know that developing a personal connection is one of the best ways to find the best candidate for a given position.
Here are 3 winning tactics to make it happen in your recruitment process:
While the written word will probably never go out of style, video is taking center stage in the digital world. Cisco predicts that by 2021, video will comprise 82% of all consumer internet traffic, and there’s a good reason for that. Video is personal. A skilled writer may be able to convey tone and personality in a blog post or job description, but through video, anyone can start to develop a personal connection with candidates.
The first way is through video job descriptions. According to research from Recruiter.com, video job ads "yield a 500% increase in click-throughs, 50% more applications, and a significant improvement in appropriately qualified candidates applying.” Plus, there’s an easy way to discover how well video job ads are working for your company: Oleeo Interview Management allows you to collect feedback from candidates through every step of the recruiting process.
Overall, 62% of job candidates prefer an in-person interview with a hiring manager. However, as a talent acquisition expert, you know how much time those interviews can take out of your busy day. Usually, to screen out candidates and to save some time in the hiring process, a hiring manager will conduct phone interviews. However, a phone interview doesn’t give nearly enough insight into a candidate’s personality and suitability.
Using video interviewing instead of phone interviewing bridges that gap; it saves more time than in-person interviewing, but still gives you the face-to-face interaction that’s so key in finding the right candidate and developing a connection.
Can you answer these questions?
If you can’t answer one or any of them, it’s possible you haven’t given enough thought to your employer brand. That’s not a luxury you can afford to take any more. Employees now look at the employer first, instead of the other way around. In fact, 58% of global candidates stated that company brand is more important to them than it was five years ago.
Creating or adjusting your employer brand starts with your current employees and moves outward. To appeal to and create personal connections with top job candidates, you must have an incredible company culture. In fact, 19% of executives said new hires leave because they don’t like their organization’s culture. Company culture creates positive impressions from the first time a job seeker interacts with your brand. With Oleeo CRM, you can maintain that positive impression throughout the recruitment journey so top candidates always feel connected.
You can also use a well-developed company culture as a jumping-off point to start a connection with a candidate. Discuss the company’s values with them, explain what personalities usually thrive in your workplace, and ask them what they’re looking for in terms of culture. This will give you crucial insight into their personality .
As of 2016, the current average time-to-hire was 42 days. That’s a long time to keep candidates engaged and interested in a position. Connecting with candidates on a personal level is an excellent way to keep that engagement up, and you make it happen by being available at every stage of the process. That begins with the section above on employer brand: by creating an enticing and well-advertised company culture, you’re starting a conversation before a job seeker even decides to apply for a position.
Social media is one of the best places to make yourself available. In fact, 92% of companies are using social media for hiring. Through the use of hashtags or dedicated accounts, you can set up channels for candidates to reach out and ask questions. Your candidates should be updated through every stage of the hiring process. A recruiting software like Oleeo CRM allows you to build these connections and keep them updated by strategically showcasing relevant messaging to your candidates. While you should be open to candidates reaching out, you must be willing to take on the burden of communication: keep them informed even if they aren’t coming to you.
Recruiting and hiring is always shifting. Employers must begin marketing directly to candidates, and that marketing is most successful when it’s on a personal level. That’s why recruiting software is the answer. It has all the solutions you need to target the best candidates and keep them engaged. Start connecting with candidates through targeted, personalized content today: check out Oleeo CRM.
For more ideas on how you can engage with candidates, download our guide: 10 Essential Steps To Engage & Secure Future Superstars!